Ad optimization lets you deliver different ad experiences to defined audience segments without changing your video application. Using request data, media metadata, and other sources, you can tailor ad loads for audiences such as new and returning viewers, select experiences based on content, and schedule when those experiences apply.

New Features

Ad optimization provides the following capabilities:

• Audience segmentation: Define audience segments using signals from an SSAI request, metadata on the requested media item, or a specified date and time.
• Prioritized evaluation: Arrange audience segments in the order JWX should evaluate them. When a request meets every condition in a segment, JWX applies the outcome configured for that segment.
• Default advertising segment: Define a default outcome that JWX applies when no audience segment matches the request.
• Complete advertising outcomes: Assign an ad config, control bumper behavior, and define stitch mode for each audience segment.
• Independent configuration: Configure advertising, bumpers, and stitch mode independently to tailor each part of the experience to an audience.
• Traffic splitting: Distribute traffic between ad configs to compare different advertising experiences or balance delivery.
• Segment measurement: Measure the performance of individual audience segments, then refine their conditions and traffic distribution.

Learn more about ad optimization. 

NOTE: Ad optimization is currently available as a beta offering. Contact your JWX Account Manager to request access. Use of this feature is subject to the JWX Beta Program Agreement.