Use this new dataset to gain more insights about ad serving performance.

New Feature

You can now easily access daily rollups of your ad serving data through a single dataset. See Ad Serving Data to learn more.

We’ve added a JSON Editor to Strategy Rules, giving you direct access to the underlying settings for Advertising, Media Curation, and Player UX configurations.

New Feature 

The JSON Editor provides visibility into how strategies are defined and gives advanced users greater control when dashboard fields do not cover a specific use case:

• View the full configuration structure
• Modify supported fields not exposed as dashboard controls
• Apply precise adjustments for advanced scenarios 

Learn more about using the JSON Editor in Advertising, Media curation, and Player UX configurations.

Vertical video discovery enables you to deliver an interactive, swipeable vertical video experience directly through your Dynamic Strategy Rules placements.

New Feature

Vertical video discovery allows you to create a vertical carousel experience with monetization and UX controls.

Key Capabilities:

• Deliver 9:16 vertical video experiences that expand into fullscreen playback.
• Select single videos or playlists, enable recommendations, and pin content to specific positions.
• Configure ad delivery with defined frequency rules.
• Control carousel behavior, set fullscreen button layout, and define UI styling to align with your brand.
• Add an interactive click-to-action button to drive recirculation and conversions directly from playback.

Learn more about Vertical video discovery.

You can now analyze and optimize server-side ad performance across your streaming content with the new Ad insertion analytics tab. This feature gives you clear visibility into how SSAI contributes to monetization, delivery quality, and viewer experience.

High ad demand doesn’t always translate into strong revenue. Delivery failures, low fill, or poor render rates can limit performance. Ad insertion analytics help you understand where ads succeed, where they fall short, and why.

New Feature

The Ad insertion tab provides detailed insights into SSAI performance, helping you refine your ad strategy using key delivery and demand metrics:

• Measure ad delivery with impressions, render rate, and ad breaks
• Evaluate demand quality using fill rate and ads per session
• Discover how many video plays generate monetizable ad opportunities
• Identify performance trends across countries, devices, media, and ad configurations
• Detect revenue gaps caused by low fill, delivery failures, or weak demand

See our documentation to learn more. 

The Keep watching player has been moved to the Dynamic Strategy Rules Advertising settings and now supports an additional trigger based on ad playback during a media item.

New Feature

When Dynamic Ads use a 1:1 Maximized ad rule, the Keep Watching button and countdown appear once the required ad-to-content duration ratio is reached during playback:

• If the viewer clicks Keep Watching, playback of the current video continues.
• If the viewer does not click the button before the countdown ends, the player advances to the next video, starting a new session and resetting the ad time.

Learn more about the Keep watching player feature.

We're introducing JWX Ad Server, a new product that brings auction-based decisioning directly into JWX Platform. Powered by unique demand from JWX Exchange, it helps you maximize yield for every ad opportunity.

New Product

JWX Ad Server is designed to be the optimal system for ad decisioning in JWX Platform. It centralizes demand competition, priorities, and delivery logic in one place, reducing reliance on external prebids and ad servers.

Benefits:

• Drive higher CPMs and fill rates by running auctions across multiple demand sources in real time
• Deliver ads to relevant audiences using built-in targeting across geography, device, player, and key-value pairs
• Define priorities and campaign goals at the line-item level to better control delivery and monetization outcomes

Learn more about JWX Ad Server.

We’re excited to introduce the Ad Serving tab, bringing clearer visibility into how advertising performance drives your revenue.

High player starts don’t always lead to strong monetization, since ad delivery varies by geography, platform, demand source, and auction dynamics. The Ad Serving tab helps you understand where revenue is earned and what’s influencing it.

New Feature

The Ad Serving tab helps you monitor and analyze monetization performance with insights across revenue, ad impressions, demand sources, and delivery quality:

• See which geographies, platforms, and domains generate the most revenue
• Compare player starts, ad impressions, and win rates
• Identify high-performing and underperforming demand sources and line items
• Spot revenue gaps caused by low win rate, low fill, or low-value traffic

Learn more about ad serving analytics and contact your JWX representative for access.

We’ve expanded support for SCTE-35 cue types to give you greater flexibility and control when signaling ad breaks in SSAI-enabled live streams.

New Feature

Broadcast Live now supports an extended range of segmentation_type_id values for SCTE-35 time_signal() commands. These additional cue types provide more granular ad break signaling across provider and distributor insertions, giving Broadcast Live greater precision and seamless integration with SSAI workflows and downstream ad servers.

Supported segmentation_type_id values include:

Learn how to monetize your live stream. 

This release delivers smoother playback during ad loading and clearer on-player timestamps.

New Features

• Player defaults have been updated to maintain playback responsiveness during ad loading.
• Timestamps display with improved contrast to meet accessibility standards.

Dynamic Ads are now available to help you customize ad experiences based on your goals and viewer expectations. This feature can be used both with ad schedules and Dynamic Strategy Rules, giving you greater flexibility to manage ad delivery.

New Feature

Dynamic Ads let you define ad rules directly from your JWP dashboard, balancing audience experience with monetization potential.

Key Benefits:

• Tailor the viewing experience with intuitive, non-technical ad rules
• Set ad rules based on customer goals
• Boost monetization through increased opportunities for ad fill and impressions
• Use preset rules to easily align your ad strategy with industry specifications

Dynamic Ads can be used when defining an ad schedule or creating an advertising library within Dynamic Strategy Rules.

Contact your JWPC representative to get started with Dynamic Ads.