We're excited to introduce the Dynamic Strategy Rules library, a new feature designed to simplify strategy management. 

New Feature

This library provides a centralized repository for creating, storing, and reusing configurations for your JW Player Experiences.

Key Benefits

• Reuse configurations across branches and strategies
• Run A/B tests between configurations, promoting winning setups to enhance strategy performance
• Create multiple versions of each configuration type
• Centrally manage updates that automatically apply across all uses of the configuration

For more details, see the complete documentation for defining experiences in the Dynamic Strategy Rules library to create a JW Player Experience.

Deprecation

Advertising and Content Experiences will be deprecated. We strongly recommend recreating these experiences in the Dynamic Strategy Rules library.

• All Ad Experience features are available in an Advertising experience configuration.
• All Content Experience features are available on either the Player UX or Media Curation experience configuration.

This update introduces new features, including easier navigation from placements to linked strategies, a trigger action for setting autostart behavior, and support for infinite scrolling websites. Additionally, the Click to Play on error setting for pre-roll ads has been deprecated.

New Features

• When a placement is linked to a strategy, you can click View Strategy on the placement's settings page to navigate to the strategy.
• You can set autostart behavior through a new trigger action.
• The placement embed script now supports infinite scrolling websites.

Deprecation

The Click to Play on error setting for pre-roll ads on the Advertising Experience page has been removed. 

To recreate this behavior, you can create a trigger with the following settings:

• Trigger Type: Advertising Event
• Trigger Event: Ad No Fill
• Event Trigger Frequency: Every time
• Action Type: Player/Playback + Action: Stop
• Action Type: Player/Playback + Action: Set Autostart > Off (This prevents the player from restarting when a viewer scrolls the player back into view.)

You can now apply the placement ID and placement embed ID metrics to reports.

New Features

The placement ID metric can now be added when creating a Custom Report and querying data through Data Sharing.

The placement embed ID metric can now be added when querying data through Data Sharing.

Dynamic Strategy Rules are now available to help you enhance viewer experience, boost audience engagement, and increase monetization with minimal developer resources.

New Feature

Dynamic Strategy Rules offer various benefits to help you construct viewer experiences and monetization strategies.

Key Benefits:

• Dynamic Personalization: Automatically route viewers to personalized video experiences based on visit context, geography, and custom values.
• Effortless Updates: Manage and implement strategy changes directly from your JWP dashboard, impacting multiple sites without additional coding.
• Minimal Code Deployment: Easily deploy Dynamic Strategy Rules with minimal coding required.
• Improved Engagement: Optimize on-page video placements to increase user engagement and conversions.
• Maximized Revenue: Gain granular control over advertising to maximize revenue potential.

Contact your JWP representative to get started with Dynamic Strategy Rules.