2 days ago

Launch a full-screen Vertical Video experience

We’ve introduced a new display mode that lets you present a playlist of vertical videos directly in a full-screen experience on a dedicated publisher page.

New Feature

When configuring a Vertical Video experience, you can now select Full screen as the Display mode. Viewers can browse and play videos directly in the full-screen experience without first opening the playlist from a carousel or single-player presentation.

Learn more about configuring the Vertical Video experience.

5 days ago

Localize vertical video discovery

Vertical video discovery labels now automatically display in English, Spanish, or French, with CSS overrides available for other languages or custom wording.

New Feature

The vertical video discovery experience automatically displays labels in English, Spanish, or French based on the page’s <html lang> attribute and the viewer’s browser language. If neither identifies a supported language, the labels default to English.

You can also use CSS custom properties to provide labels in another language or customize individual labels. These overrides apply across all display modes and replace the built-in translation for each overridden label.

Learn more about vertical video localization.

2 weeks ago

Key Value Pair Management for Dynamic Strategy Rules

We've introduced a new Key value pairs (KVPs) registry that centralizes the keys used across your Strategy Rules and related workflows.

New Feature

You can now define a key once at the property level and reuse it throughout the JWX Platform wherever Strategy Rules accept a key, including:

Condition branches
Media curation
Advertising configurations
Triggers and audio experiences

This update helps standardize key usage, reduces configuration errors, and makes it easier to manage viewer targeting and personalization across your property.

Existing Strategy Rules configurations and on-page jwDataStore implementations continue to work as before and do not require any changes.

Learn more about creating and managing key value pairs (KVPs).

3 weeks ago

Share specific videos from Vertical Video

We’ve added a Share button setting to Vertical Video, making it easier for viewers to share specific videos with others.

New Feature

When configuring a Vertical Video experience, you can display a button that generates a shareable URL for the current video. Opening the URL begins the Vertical Video experience directly on that video.

Learn more about enabling the Share button.

a month ago

Unified Video and Display Ad Auction for Vertical Video

We’ve added new JWX Ad Server settings to the Advertising tab in Vertical Video, giving you more flexibility over which ad formats and placements are enabled.

New Feature

When JWX Ad Server is selected as the ad client, you can now choose the ad format for carousel ads and single player ads: display ads, video ads, or both.

Learn more about these advertising settings.

a month ago

Expanded Vertical Video configuration options

We’ve added two new settings to Vertical Video, giving you more control over how viewers engage with videos in the full-screen and carousel experiences.

New Features

Vertical Video now includes the following settings:

Related videos: Displays a section of related videos in the full-screen view to help viewers continue watching relevant content.
Click to Play for the Carousel display mode: Adds a carousel playback option where viewers select a video before playback begins.

Learn more about enabling these settings.

2 months ago

Keep Watching Player Improvements

The Keep watching player has been updated with expanded configuration options and improved control over when prompts appear.

New Features

The following updates have been made to the Keep watching player settings:

The Ad to content duration ratio setting has been renamed to Ad limit trigger.
The Countdown appearance start time setting has been renamed to Timestamp trigger.
When both triggers are enabled, the Ad limit trigger is prioritized to support monetization strategies.
The Keep watching prompt now supports the Custom preset with the Maximized ratio type.

Learn more about the Keep watching player feature.

2 months ago

Streamlined Advertising setup for Vertical Video

We’ve redesigned the Advertising tab in Vertical Video to make ad setup clearer, faster, and easier to manage.

New Feature

Advertising settings are now organized by ad placement, giving you more direct control over where ads appear.

The Advertising tab now includes three configurable ad types:

Carousel ads — display ads placed between carousel videos
Interstitial ads — ads placed between videos in full-screen
Sidebar ads — ads shown on the right rail in full-screen desktop viewing

Learn more about these advertising settings.

2 months ago

Vertical Video Carousel Analytics Update

Analytics for vertical video carousels will change starting May 1, 2026.

Vertical video carousels are now treated as previews and are no longer counted toward user engagement. Removing this passive exposure from metrics provides a more accurate measure of engagement.

As a result, embed, play, and complete counts will decrease.

Metrics changes

The following metrics will be calculated differently, resulting in lower counts.

Player embeds

A single embed is recorded when the placement script loads on the page, whether it is for a vertical video carousel or single vertical video player.

Plays and completes

In carousel display mode, only full-screen playback is tracked.
In single player display mode, plays and completes are tracked in both the initial embed and full-screen.

For more information, contact your JWX representative.

4 months ago

Explore Vertical Video Experience Enhancements

We’ve introduced new configuration options in the vertical video experience to give you more control over playback behavior and user interaction across devices.

New Features

Single Player Mode: Launch a single vertical video that expands to full-screen on click.
Playback Options: Enable click-to-play for single player experiences.
Close Button on Phone: Customize close button behavior on mobile.

Learn more about these experience settings.