a week ago
gpid and pos Support Added to Player Bidding
You can now include gpid
and pos
fields in bid requests for Player Bidding.
New Feature
Player Bidding now supports the imp.ext.gpid
(Global Placement ID) and pos
(Ad Position) fields. These optional values give demand partners better context about where an impression appears, improving targeting and consistency across platforms.
gpid
: Publisher-defined string that uniquely identifies an ad placement across platforms and SSPspos
: IAB-defined ad position type, which indicates the location of the ad within the content
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