Advertising: New Player Bidding Ad Partner and Additional Bid Request Info
The Trade Desk is now a Player Bidding ad partner and support for additional Player Bidding bid request information has been added.
New Feature
- The Trade Desk is now a new Player Bidding ad partner that can be added to an on-page player configuration or a dashboard ad schedule.
- Player Bidding bid requests pass the Google Publisher Identifier (GPID) field.
- Player Bidding bid requests pass a
plcmt
value that can be defined in the on-page player configuration or in the dashboard ad schedule.