We've updated how playlists rank, recommend, and search for content, improving playlist experiences across web, OTT, and streaming workflows.

New Features

• Dynamic playlists now use CDN data for Plays and Trending rankings, making these sort types available for OTT experiences.
• Related playlists now use CDN data for the co-watching layer, improving related content suggestions in OTT apps.
• Search playlists can now search custom parameters using the use_params option. We've also improved exact matching, prefix searches, and case sensitivity.

Learn more about playlists.

You can now retrieve the embed_seen metric in select Data Sharing datasets.

New Feature

The embed_seen metric represents the number of times an embed was viewable at least once during a session. This metric can now be included when querying data through Data Sharing for the following datasets:

• Strategy Rules Placement Daily
• Play Session Daily
• Play Session Monthly Aggregates

Use this new dataset to gain insights into server-side ad insertion (SSAI) performance over large time periods.

New Feature

You can now easily access monthly aggregates of your ad insertion data through a single dataset: Ad Insertion Monthly Aggregates.

Analytics for vertical video carousels will change starting May 1, 2026.

Vertical video carousels are now treated as previews and are no longer counted toward user engagement. Removing this passive exposure from metrics provides a more accurate measure of engagement.

As a result, embed, play, and complete counts will decrease.

Metrics changes

The following metrics will be calculated differently, resulting in lower counts.

Player embeds

• A single embed is recorded when the placement script loads on the page, whether it is for a vertical video carousel or single vertical video player.

Plays and completes

• In carousel display mode, only full-screen playback is tracked.
• In single player display mode, plays and completes are tracked in both the initial embed and full-screen.

For more information, contact your JWX representative.

Use this new dataset to gain insights about ad serving performance over large time periods.

New Feature

You can now easily access monthly aggregates of your ad serving data through a single dataset: Ad Serving Monthly Aggregates.

Optimize your server-side ad insertion (SSAI) performance with new ad insertion custom reports and a dedicated data sharing dataset. These updates provide deeper visibility into ad delivery, playback behavior, and monetization outcomes.

New Features

Use these new datasets to gain more insights about line item and creative performance.

We’ve expanded streaming custom reports with scheduling and download capabilities, making it easier to access and share your streaming analytics without manual effort.

New Features

Streaming custom reports now support downloads and automated delivery, extending their usability beyond in-platform analysis:

• Schedule report delivery to automatically generate and send reports at defined intervals, ensuring stakeholders stay up to date without manual pulls.
• Download reports to export data in CSV format for offline analysis, sharing, or integration with external tools.

Learn more about managing streaming custom reports.

You can now analyze and optimize server-side ad performance across your streaming content with the new Ad insertion analytics tab. This feature gives you clear visibility into how SSAI contributes to monetization, delivery quality, and viewer experience.

High ad demand doesn’t always translate into strong revenue. Delivery failures, low fill, or poor render rates can limit performance. Ad insertion analytics help you understand where ads succeed, where they fall short, and why.

New Feature

The Ad insertion tab provides detailed insights into SSAI performance, helping you refine your ad strategy using key delivery and demand metrics:

• Measure ad delivery with impressions, render rate, and ad breaks
• Evaluate demand quality using fill rate and ads per session
• Discover how many video plays generate monetizable ad opportunities
• Identify performance trends across countries, devices, media, and ad configurations
• Detect revenue gaps caused by low fill, delivery failures, or weak demand

See our documentation to learn more. 

We’re excited to introduce the Ad Serving tab, bringing clearer visibility into how advertising performance drives your revenue.

High player starts don’t always lead to strong monetization, since ad delivery varies by geography, platform, demand source, and auction dynamics. The Ad Serving tab helps you understand where revenue is earned and what’s influencing it.

New Feature

The Ad Serving tab helps you monitor and analyze monetization performance with insights across revenue, ad impressions, demand sources, and delivery quality:

• See which geographies, platforms, and domains generate the most revenue
• Compare player starts, ad impressions, and win rates
• Identify high-performing and underperforming demand sources and line items
• Spot revenue gaps caused by low win rate, low fill, or low-value traffic

Learn more about ad serving analytics and contact your JWX representative for access.