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AdvertisingData & AnalyticsMedia Management
a week ago

Dashboard fixes for Data Sharing, Article Matching playlists, and Advertising

This release addresses minor dashboard issues affecting Data Sharing, Article Matching playlists, and Advertising.

Bug Fixes

  • Data Sharing setup page links now open the Snowflake instance and support pages in a new tab.
  • The Embed playlist panel for Article Matching playlists now displays the correct JavaScript embed code. This embed requires the ?search=__CONTEXTUAL__ query parameter to properly match videos to the page content.
  • The label for Time between Ads on the Ad schedule page is corrected.
Data & Analytics
a week ago

Ad Impressions Added to Server-Side Analytics


You can now retrieve the ad_impressions metric in your server-side analytics.

New Feature

The ad_impressions metric can now be added when querying data through Data Sharing. This metric represents the number of server-side ad insertion (SSAI) impressions delivered. Data is available starting February 2025.

Data & Analytics
2 months ago

New Data Sharing for Play Session Monthly Aggregates Dataset

Use this new dataset to gain insights about play session data over large time periods.

New Feature

You can now easily access monthly aggregates of your play session data through a single dataset: Play Session Monthly Aggregates.

AppsData & Analytics
2 months ago

Improved Streaming Analytics Now Available!

We're excited to introduce the Streaming tab, which replaces OTT Analytics in the dashboard. This new tab provides comprehensive insights and improved visualizations.

New Feature

The Streaming analytics tab helps you monitor and analyze your streaming performance, offering better visibility into audience engagement and device usage:

  • Streaming analytics replaces OTT Analytics, providing a more comprehensive view of your data.
  • Enhanced device detection, particularly for Smart TVs, delivers more precise reporting.
  • Looker-powered analytics improves data visualizations and enables faster publication of new metrics.

To start exploring these improved analytics, go to the Analytics overview page and click the Streaming tab.

Data & AnalyticsDynamic Strategy Rules
3 months ago

Data Sharing: Simplified Dynamic Strategy Rules Dataset

Use a new dataset to gain more insights about Dynamic Strategy Rules.

New Feature

You can now easily access daily rollups of your Dynamic Strategy Rules through a single dataset: Strategy Rules Placement Daily.

Data & Analytics
3 months ago

Audience Retention Deprecation

The Audience retention panel has been removed from the a media's details page.

Deprecation

To track viewer retention metrics, you can still create a custom report that provides insights into viewer behavior across different completion thresholds.

  1. Create a new report.
  2. Select engagement metrics:
    • Under Metrics, click Engagement.
    • Select Complete rate, 25% completes, 50% completes, and 75% completes.
  3. Select the data groupings:
    • Under Group by, click Content.
    • Select Media.
    • Click Date/Time. 
    • Select Upload date.
Data & AnalyticsMedia Management
4 months ago

New Data Sharing Datasets for Playlists

Use new metadata datasets to gain more insights about your playlists.

New feature

You can now use the following three new datasets, available in Data Sharing, to analyze your playlists within the JW Platform:
  • Playlist Custom Parameters: These are rows of data containing all the custom parameters for a given playlist.
  • Playlist Filter Custom Parameters: This dataset filters playlists by custom parameters.
  • Playlist Filter Tags: These are rows of data containing all the tags for a given playlist.
  • Playlist Media: These are rows of data containing all of the media in your playlists.
  • Playlist Metadata: These are rows of data containing all of the metadata in your JWP account.
Data & AnalyticsDynamic Strategy Rules
7 months ago

New Dynamic Strategy Rules Metrics added to Reports

You can now apply the placement ID and placement embed ID metrics to reports.

New Features

The placement ID metric can now be added when creating a Custom Report and querying data through Data Sharing.

The placement embed ID metric can now be added when querying data through Data Sharing.

Data & Analytics
8 months ago

New Server-Side Play Session Dataset

Track detailed viewer behavior and content consumption through comprehensive CDN play session data.

New Feature

You can now analyze viewer engagement through the Server-Side Play Session dataset, available in Data Sharing.

This dataset contains rows of data with attributes that pertain to a specific user watching a specific video fetched from the JWP content delivery network (CDN).



Data & Analytics
8 months ago

Ad Viewability Rate Metric Added to Reports

You can now apply the ad viewability rate metric to reports.

New Feature

The ad viewability rate metric can now be added when creating a Custom Report and querying data through Data Sharing. This metric provides insight into how many ads are viewable of all ads served.