Use this new dataset to gain more insights about ad serving performance.

New Feature

You can now easily access daily rollups of your ad serving data through a single dataset. See Ad Serving Data to learn more.

You can now analyze and optimize server-side ad performance across your streaming content with the new Ad insertion analytics tab. This feature gives you clear visibility into how SSAI contributes to monetization, delivery quality, and viewer experience.

High ad demand doesn’t always translate into strong revenue. Delivery failures, low fill, or poor render rates can limit performance. Ad insertion analytics help you understand where ads succeed, where they fall short, and why.

New Feature

The Ad insertion tab provides detailed insights into SSAI performance, helping you refine your ad strategy using key delivery and demand metrics:

• Measure ad delivery with impressions, render rate, and ad breaks
• Evaluate demand quality using fill rate and ads per session
• Discover how many video plays generate monetizable ad opportunities
• Identify performance trends across countries, devices, media, and ad configurations
• Detect revenue gaps caused by low fill, delivery failures, or weak demand

See our documentation to learn more. 

We’re excited to introduce the Ad Serving tab, bringing clearer visibility into how advertising performance drives your revenue.

High player starts don’t always lead to strong monetization, since ad delivery varies by geography, platform, demand source, and auction dynamics. The Ad Serving tab helps you understand where revenue is earned and what’s influencing it.

New Feature

The Ad Serving tab helps you monitor and analyze monetization performance with insights across revenue, ad impressions, demand sources, and delivery quality:

• See which geographies, platforms, and domains generate the most revenue
• Compare player starts, ad impressions, and win rates
• Identify high-performing and underperforming demand sources and line items
• Spot revenue gaps caused by low win rate, low fill, or low-value traffic

Learn more about ad serving analytics and contact your JWX representative for access.

We’re excited to announce playback analytics, bringing deeper visibility into how your audience experiences your content.

New Feature

We’re excited to introduce Streaming Custom Reports. This feature enables deeper, more granular analysis of your streaming data, helping you uncover trends and insights tailored to your business needs.

New Feature

Streaming Custom Reports help you build flexible analyses of your streaming performance, extending beyond the high-level insights of the streaming analytics of the Analytics overview page:

• Create tailored reports to explore viewer behavior, device usage, and content performance at a granular level.
• Use prebuilt Quick Start reports (Top Countries, Top Platforms, Top Media, Daily Totals) to jump right into analysis.

Access Streaming Custom Reports

Follow these steps to start building custom reports:

1. Go to Reports > Streaming > Create Report.
2. Select from available fields and measures to build your report, or use one of the Quick Start reports.
3. Explore and save the insights.

NOTE: Custom reports are limited to a maximum of 93 days from the selected start date, regardless of the date range you select.

You can now retrieve the placement_name and country_code metrics in your Dynamic Strategy Rules analytics.

New Feature

The placement_name metric supplements the existing placement_id metric, while the country_code metric provides additional granularity alongside the US_UK_OR_ROW metric. Both metrics can now be included when querying data through Data Sharing.

You can now retrieve the watched_duration_audible metric in your play session monthly analytics.

New Feature

The watched_duration_audible metric can now be added when querying data through Data Sharing. This metric represents the total duration of content watched with audio unmuted, in seconds.

You can now retrieve the bytes_streamed metric in your server-side analytics.

New Feature

We’ve introduced built-in analytics for Dynamic Strategy Rules to make performance tracking more actionable.

New Feature

Dynamic Strategy Rules analytics gives you insights to adjust and improve strategy performance:

• View traffic flow across rule branches and compare performance between strategy versions, all within a decision tree. 
• Access node-specific data in tabular (with optional .csv export) or visual format. 

This release addresses minor dashboard issues affecting Data Sharing, Article Matching playlists, and Advertising.

Bug Fixes

• Data Sharing setup page links now open the Snowflake instance and support pages in a new tab.
• The Embed playlist panel for Article Matching playlists now displays the correct JavaScript embed code. This embed requires the ?search=__CONTEXTUAL__ query parameter to properly match videos to the page content.
• The label for Time between Ads on the Ad schedule page is corrected.