You can now retrieve the bytes_streamed metric in your server-side analytics.

New Feature

We’ve introduced built-in analytics for Dynamic Strategy Rules to make performance tracking more actionable.

New Feature

Dynamic Strategy Rules analytics gives you insights to adjust and improve strategy performance:

• View traffic flow across rule branches and compare performance between strategy versions, all within a decision tree. 
• Access node-specific data in tabular (with optional .csv export) or visual format. 

This release addresses minor dashboard issues affecting Data Sharing, Article Matching playlists, and Advertising.

Bug Fixes

• Data Sharing setup page links now open the Snowflake instance and support pages in a new tab.
• The Embed playlist panel for Article Matching playlists now displays the correct JavaScript embed code. This embed requires the ?search=__CONTEXTUAL__ query parameter to properly match videos to the page content.
• The label for Time between Ads on the Ad schedule page is corrected.

You can now retrieve the ad_impressions metric in your server-side analytics.

Use this new dataset to gain insights about play session data over large time periods.

New Feature

You can now easily access monthly aggregates of your play session data through a single dataset: Play Session Monthly Aggregates.

We're excited to introduce the Streaming tab, which replaces OTT Analytics in the dashboard. This new tab provides comprehensive insights and improved visualizations.

New Feature

The Streaming analytics tab helps you monitor and analyze your streaming performance, offering better visibility into audience engagement and device usage:

• Streaming analytics replaces OTT Analytics, providing a more comprehensive view of your data.
• Enhanced device detection, particularly for Smart TVs, delivers more precise reporting.
• Looker-powered analytics improves data visualizations and enables faster publication of new metrics.

To start exploring these improved analytics, go to the Analytics overview page and click the Streaming tab.

Use a new dataset to gain more insights about Dynamic Strategy Rules.

New Feature

You can now easily access daily rollups of your Dynamic Strategy Rules through a single dataset: Strategy Rules Placement Daily.

The Audience retention panel has been removed from the a media's details page.

Deprecation

To track viewer retention metrics, you can still create a custom report that provides insights into viewer behavior across different completion thresholds.

1. Create a new report.
2. Select engagement metrics:
   • Under Metrics, click Engagement.
   • Select Complete rate, 25% completes, 50% completes, and 75% completes.
3. Select the data groupings:
   • Under Group by, click Content.
   • Select Media.
   • Click Date/Time. 
   • Select Upload date.

Use new metadata datasets to gain more insights about your playlists.

You can now apply the placement ID and placement embed ID metrics to reports.

New Features

The placement ID metric can now be added when creating a Custom Report and querying data through Data Sharing.

The placement embed ID metric can now be added when querying data through Data Sharing.