Use this new dataset to gain more insights about site daily usage.

New Feature

You can now easily access daily rollups of your site daily usage data through a single dataset. See Site Daily Usage Data to learn more.

Playback custom reports are now available by default to select accounts, making it easier to analyze player traffic data and build reports around viewer engagement.

New Feature

You can now create custom playback reports directly in the dashboard. Playback custom reports help you explore player performance, customize reporting fields and filters, and export or schedule reports for offline analysis and sharing.

Playback custom reports support:

• Daily reports for session-level playback analysis
• Monthly reports for longer-term playback trends
• Custom report fields and filters
• CSV exports and scheduled report delivery

Enterprise customers interested in playback custom reports can contact their JWX representatives to learn more about availability.

Learn how to create playback custom reports.

You can now retrieve the experience_type metric in select Data Sharing datasets.

New Feature

The experience_type metric represents the end user experience shown to the user. This metric can now be included when querying data through Data Sharing for the following datasets:

• Strategy Rules Placement Daily
• Play Session Daily
• Play Session Monthly Aggregates

We've updated how playlists rank, recommend, and search for content, improving playlist experiences across web, OTT, and streaming workflows.

New Features

• Dynamic playlists now use CDN data for Plays and Trending rankings, making these sort types available for OTT experiences.
• Related playlists now use CDN data for the co-watching layer, improving related content suggestions in OTT apps.
• Search playlists can now search custom parameters using the use_params option. We've also improved exact matching, prefix searches, and case sensitivity.

Learn more about playlists.

You can now retrieve the embed_seen metric in select Data Sharing datasets.

New Feature

The embed_seen metric represents the number of times an embed was viewable at least once during a session. This metric can now be included when querying data through Data Sharing for the following datasets:

• Strategy Rules Placement Daily
• Play Session Daily
• Play Session Monthly Aggregates

Use this new dataset to gain insights into server-side ad insertion (SSAI) performance over large time periods.

New Feature

You can now easily access monthly aggregates of your ad insertion data through a single dataset: Ad Insertion Monthly Aggregates.

Analytics for vertical video carousels will change starting May 1, 2026.

Vertical video carousels are now treated as previews and are no longer counted toward user engagement. Removing this passive exposure from metrics provides a more accurate measure of engagement.

As a result, embed, play, and complete counts will decrease.

Metrics changes

The following metrics will be calculated differently, resulting in lower counts.

Player embeds

• A single embed is recorded when the placement script loads on the page, whether it is for a vertical video carousel or single vertical video player.

Plays and completes

• In carousel display mode, only full-screen playback is tracked.
• In single player display mode, plays and completes are tracked in both the initial embed and full-screen.

For more information, contact your JWX representative.

Use this new dataset to gain insights about ad serving performance over large time periods.

New Feature

You can now easily access monthly aggregates of your ad serving data through a single dataset: Ad Serving Monthly Aggregates.

Optimize your server-side ad insertion (SSAI) performance with new ad insertion custom reports and a dedicated data sharing dataset. These updates provide deeper visibility into ad delivery, playback behavior, and monetization outcomes.

New Features

Use these new datasets to gain more insights about line item and creative performance.