yesterday
Introducing JWX Ad Server
We're introducing JWX Ad Server, a new product that brings auction-based decisioning directly into JWX Platform. Powered by unique demand from JWX Exchange, it helps you maximize yield for every ad opportunity.
New Product
JWX Ad Server is designed to be the optimal system for ad decisioning in JWX Platform. It centralizes demand competition, priorities, and delivery logic in one place, reducing reliance on external prebids and ad servers.
Benefits:
- Drive higher CPMs and fill rates by running auctions across multiple demand sources in real time
- Deliver ads to relevant audiences using built-in targeting across geography, device, player, and key-value pairs
- Define priorities and campaign goals at the line-item level to better control delivery and monetization outcomes