We've introduced a new Key value pairs (KVPs) registry that centralizes the keys used across your Strategy Rules and related workflows.

New Feature

You can now define a key once at the property level and reuse it throughout the JWX Platform wherever Strategy Rules accept a key, including:

• Condition branches
• Media curation
• Advertising configurations
• Triggers and audio experiences

This update helps standardize key usage, reduces configuration errors, and makes it easier to manage viewer targeting and personalization across your property.

Existing Strategy Rules configurations and on-page jwDataStore implementations continue to work as before and do not require any changes.

Learn more about creating and managing key value pairs (KVPs).