We’ve added a JSON Editor to Strategy Rules, giving you direct access to the underlying settings for Advertising, Media Curation, and Player UX configurations.

New Feature 

The JSON Editor provides visibility into how strategies are defined and gives advanced users greater control when dashboard fields do not cover a specific use case:

• View the full configuration structure
• Modify supported fields not exposed as dashboard controls
• Apply precise adjustments for advanced scenarios 

Learn more about using the JSON Editor in Advertising, Media curation, and Player UX configurations.

Vertical video discovery enables you to deliver an interactive, swipeable vertical video experience directly through your Dynamic Strategy Rules placements.

New Feature

Vertical video discovery allows you to create a vertical carousel experience with monetization and UX controls.

Key Capabilities:

• Deliver 9:16 vertical video experiences that expand into fullscreen playback.
• Select single videos or playlists, enable recommendations, and pin content to specific positions.
• Configure ad delivery with defined frequency rules.
• Control carousel behavior, set fullscreen button layout, and define UI styling to align with your brand.
• Add an interactive click-to-action button to drive recirculation and conversions directly from playback.

Learn more about Vertical video discovery.

We’ve introduced updates to the floating player, giving you greater control over player behavior when viewers scroll past the embedded player.

New Features

The Floating player now has its own section in the dashboard, where you can configure how the player appears and behaves:

• Per-device configuration for phone, tablet, and desktop
• Configurable floating positions to control where the player appears on screen, including pinned-to-top for phones
• Customizable close button behavior to define when and how viewers can dismiss the player

The enhanced experience also includes UI improvements such as smaller player sizes, resized click targets, improved close button and title bar positioning, and a cleaner layout on small devices.

Learn more about using or upgrading to the enhanced floating player.

You can now analyze and optimize server-side ad performance across your streaming content with the new Ad insertion analytics tab. This feature gives you clear visibility into how SSAI contributes to monetization, delivery quality, and viewer experience.

High ad demand doesn’t always translate into strong revenue. Delivery failures, low fill, or poor render rates can limit performance. Ad insertion analytics help you understand where ads succeed, where they fall short, and why.

New Feature

The Ad insertion tab provides detailed insights into SSAI performance, helping you refine your ad strategy using key delivery and demand metrics:

• Measure ad delivery with impressions, render rate, and ad breaks
• Evaluate demand quality using fill rate and ads per session
• Discover how many video plays generate monetizable ad opportunities
• Identify performance trends across countries, devices, media, and ad configurations
• Detect revenue gaps caused by low fill, delivery failures, or weak demand

See our documentation to learn more. 

The Keep watching player has been moved to the Dynamic Strategy Rules Advertising settings and now supports an additional trigger based on ad playback during a media item.

New Feature

When Dynamic Ads use a 1:1 Maximized ad rule, the Keep Watching button and countdown appear once the required ad-to-content duration ratio is reached during playback:

• If the viewer clicks Keep Watching, playback of the current video continues.
• If the viewer does not click the button before the countdown ends, the player advances to the next video, starting a new session and resetting the ad time.

Learn more about the Keep watching player feature.

We’ve released updates to Dynamic Strategy Rules that improve targeting precision, make large item sets easier to manage, and expand trigger-based controls for playback and advertising behavior.

Updated Condition Branch and Trigger Condition Operators

We've improved clarity and consistency across conditions:

• Renamed the Excludes operator to Does Not Contain.
• Added the Does Not Contain operator anywhere a Contains operator is available.

These updates make condition logic easier to understand and apply across strategies.

Sort & Filter Enhancements on List Pages

As the number of your strategies increases, finding the right item should be fast and intuitive. List pages now support sorting, filtering, and search:

Strategies tab

• Filter by Status
• Search by full or partial strategy name

Library tab

• Filter by Type
• Search by full or partial configuration name

Placements tab

• Search by full or partial placement name

New Trigger Action to Disable Keep Watching for Current Item

A new trigger action is available to control Keep Watching behavior at the item level:

• Action Type: Player / Playback
• Action: Disable Keep Watching for Current Item

This action applies only to the current item and does not affect subsequent playback.

New Trigger Actions for Dynamic Ads Control

New trigger actions provide more granular control over Dynamic Ads behavior across playback sessions.

For Action type: Advertising, the following Actions are available.

We're introducing JWX Ad Server, a new product that brings auction-based decisioning directly into JWX Platform. Powered by unique demand from JWX Exchange, it helps you maximize yield for every ad opportunity.

New Product

JWX Ad Server is designed to be the optimal system for ad decisioning in JWX Platform. It centralizes demand competition, priorities, and delivery logic in one place, reducing reliance on external prebids and ad servers.

Benefits:

• Drive higher CPMs and fill rates by running auctions across multiple demand sources in real time
• Deliver ads to relevant audiences using built-in targeting across geography, device, player, and key-value pairs
• Define priorities and campaign goals at the line-item level to better control delivery and monetization outcomes

Learn more about JWX Ad Server.

We've refined the mobile upload flow, including layout, access, and metadata handling.

New Feature 

The dashboard now supports an improved mobile upload flow: 

• Enables access to the Upload button without scrolling
• Removes overlapping elements
• Optimizes content and page elements
• Allows easier metadata field editing, including custom parameters and tags

We’ve expanded the Bring Your Own Renditions (BYOR) workflow to give you more control over how custom audio and text renditions are identified and used during playback.

New Feature

You can now assign role metadata values to your custom audio and text renditions when using BYOR. This allows players and downstream systems to better understand the purpose of each rendition, such as distinguishing between main audio, commentary, descriptive audio, captions, or other text-based tracks.

This update helps you do the following:

• Clearly identify the role of custom audio and text renditions
• Improve playback behavior and track selection across players
• Support accessibility, localization, and advanced content workflows

Learn how to add a custom rendition.