Analytics for vertical video carousels will change starting May 1, 2026.

Vertical video carousels are now treated as previews and are no longer counted toward user engagement. Removing this passive exposure from metrics provides a more accurate measure of engagement.

As a result, embed, play, and complete counts will decrease.

Metrics changes

The following metrics will be calculated differently, resulting in lower counts.

Player embeds

• A single embed is recorded when the placement script loads on the page, whether it is for a vertical video carousel or single vertical video player.

Plays and completes

• In carousel display mode, only full-screen playback is tracked.
• In single player display mode, plays and completes are tracked in both the initial embed and full-screen.

For more information, contact your JWX representative.

Use this new dataset to gain insights about ad serving performance over large time periods.

New Feature

You can now easily access monthly aggregates of your ad serving data through a single dataset: Ad Serving Monthly Aggregates.

We’ve rebranded Bring Your Own Renditions (BYOR) to CMAF VOD, introducing an enhanced workflow with faster processing and expanded clipping capabilities for both live and VOD content.

New Features

CMAF VOD offers the following new features:

• Faster Live-to-VOD and live clipping: Convert Broadcast Live streams into CMAF VOD media with improved speed and higher-quality outputs, enabling more efficient clip creation from live content.
• VOD clipping for CMAF VOD media: You can now create new clips directly from existing CMAF VOD media items without retranscoding, preserving quality while reducing processing time.

This update helps you:

• Streamline workflows using CMAF-based media
• Accelerate clip creation from live and VOD sources
• Maintain high-quality outputs without additional encoding

To learn more, see our documentation: 

• CMAF VOD overview
• Create a Broadcast Live clip
• Trim a video or create a clip

Optimize your server-side ad insertion (SSAI) performance with new ad insertion custom reports and a dedicated data sharing dataset. These updates provide deeper visibility into ad delivery, playback behavior, and monetization outcomes.

New Features

Use these new datasets to gain more insights about line item and creative performance.

We’ve expanded streaming custom reports with scheduling and download capabilities, making it easier to access and share your streaming analytics without manual effort.

New Features

Streaming custom reports now support downloads and automated delivery, extending their usability beyond in-platform analysis:

• Schedule report delivery to automatically generate and send reports at defined intervals, ensuring stakeholders stay up to date without manual pulls.
• Download reports to export data in CSV format for offline analysis, sharing, or integration with external tools.

Learn more about managing streaming custom reports.

We’ve introduced new configuration options in the vertical video experience to give you more control over playback behavior and user interaction across devices.

New Features

• Single Player Mode: Launch a single vertical video that expands to full-screen on click.
• Playback Options: Enable click-to-play for single player experiences.
• Close Button on Phone: Customize close button behavior on mobile.

Learn more about these experience settings.

We’ve improved the Property settings page to make monetization and content protection features easier to find and manage.

New Features

For customers monetizing content with SSAI or securing their media with JWX content protection features, several property-level settings have been reorganized to improve discoverability and navigation:

• Server-side ad insertion (SSAI) has been moved into the new Monetization section.
• Georestrictions, URL signing, and Digital Rights Management (DRM) are now grouped under a new Content protection section.

We've enhanced the Broadcast Live (BCL) Live Monitoring page with real-time viewer metrics, giving users instant visibility into viewer engagement for live BCL streams. 

New Features

When BCL streams are live, the player windows in the Live Monitoring page will now display:

• Live viewer count in the player window (next to the Live button)
• Live viewer count on hover-over (below the stream ID)
• Viewer count updates automatically every 5 seconds

The viewer count is calculated from CDN delivery data (streaming traffic), not from player-side analytics events.

We’ve added a JSON Editor to Strategy Rules, giving you direct access to the underlying settings for Advertising, Media Curation, and Player UX configurations.

New Feature 

The JSON Editor provides visibility into how strategies are defined and gives advanced users greater control when dashboard fields do not cover a specific use case:

• View the full configuration structure
• Modify supported fields not exposed as dashboard controls
• Apply precise adjustments for advanced scenarios 

Learn more about using the JSON Editor in Advertising, Media curation, and Player UX configurations.