We’ve introduced built-in analytics for Dynamic Strategy Rules to make performance tracking more actionable.

New Feature

Dynamic Strategy Rules analytics gives you insights to adjust and improve strategy performance:

• View traffic flow across rule branches and compare performance between strategy versions, all within a decision tree. 
• Access node-specific data in tabular (with optional .csv export) or visual format. 

Service release. No new features.

Bug Fix

• Resolved an issue affecting the Freewheel ad plug-in.

We’ve made several UI improvements across the JW Platform to ensure a more consistent and polished visual experience.

New Features

The following pages have been refreshed for improved visual consistency and clarity:

• Players
• Playlists
• Real-time analytics

As part of this update:

• The Customize branding CTA has been moved to the header of the player details page for easy access
• Dark theme has been removed from all updated pages

These changes are part of our ongoing efforts to streamline the dashboard and improve usability.

This release includes accessibility enhancements and improvements to ad and metadata behavior.

New Features

• The web player now supports direct VMAP XML input via the adschedule configuration.
• Player controls and timestamps enhanced to meet accessibility contrast requirements.
• MPEG-DASH livestreams now pause correctly on the last frame.

Bug Fix

• Chapter metadata is now formatted correctly for Google indexing.

This release addresses minor dashboard issues affecting Data Sharing, Article Matching playlists, and Advertising.

Bug Fixes

• Data Sharing setup page links now open the Snowflake instance and support pages in a new tab.
• The Embed playlist panel for Article Matching playlists now displays the correct JavaScript embed code. This embed requires the ?search=__CONTEXTUAL__ query parameter to properly match videos to the page content.
• The label for Time between Ads on the Ad schedule page is corrected.

You can now include gpid and pos fields in bid requests for Player Bidding.

New Feature

Player Bidding now supports the imp.ext.gpid (Global Placement ID) and pos (Ad Position) fields. These optional values give demand partners better context about where an impression appears, improving targeting and consistency across platforms.

• gpid: Publisher-defined string that uniquely identifies an ad placement across platforms and SSPs
• pos: IAB-defined ad position type, which indicates the location of the ad within the content

Learn More:

• Player Bidding
• Player Bidding within Dynamic Strategy Rules
• Player advertising configuration

You can now retrieve the ad_impressions metric in your server-side analytics.

We have released a new page to help you monitor your live streams. 

New Feature

Broadcast Live now includes a Live monitoring page that provides a real-time, consolidated view of all active and preview mode streams across a property. The multi-view interface allows you to track stream status, content playback, and stream details at a glance, helping you efficiently manage multiple streams.

This updates enables you to: 

• Quickly identify and resolve playback or delivery issues
• Confirm that scheduled events start as expected
• Ensure uninterrupted live stream delivery

Learn how to monitor your live streams. 

We’ve enhanced Dynamic Strategy Rules by making workflows more intuitive, expanding A/B testing support, enabling Connatix playlists, and improving overall usability.

New Features

• Run A/B tests with more variants now that traffic splits support up to 15 branches.
• Improved visibility of user traffic flows within a Strategy Rules Tree.
  • All traffic split and condition branches must now be added before all experience outcomes on the tree.
• Connatix playlists can be used within the Partnership experience.
• To minimize strategy creation errors and ensure the best user experience, each strategy must pass the following validations, when applicable:
  • Triggers that load a Partnership experience on an Ad no fill event must also include the trigger condition Ad Position Is Pre.
  • All key-value pairs must be lowercase.
  • Ad tag keys must be lowercase and use single-string values.
  • Page domains and URLs must be properly formatted and exclude protocols such as https:// and http://.
  • A strategy must be deliverable and not deleted to be linked to a placement.
  • Player UX name must be filled out.
• The readability of the Strategy Rules Advertising page has been improved.

Bug Fixes

• The Replace player with custom code option is removed from the Custom Codeexperience. 
  • To achieve the same result, configure a trigger with multiple actions to remove the player and execute custom code.
• When creating a new condition branch, the system opens the first branch when no other branches are defined for ease of entry
• Explanation text correctly displays in the list view for Strategy Rule pages.
• On the Media Curation tab, the media name displays instead of the media ID.